Philip Morris wanted to market IQOS, a new tobacco device as safer than cigarettes Vox Heated Tobacco Products: Philip Morris International Tobacco Tactics Transitioning From Cigarettes to IQOS FDA Says IQOS Tobacco Products Reduce Exposure to Harmful Chemicals Found In Cigarette Smoke Philip Morris launches IQOS nationally as plain cigarette packs come in News The Grocer FDA Ruling: IQOS Does Not Reduce Tobacco Related Harm