FDA authorizes Juul e cigarette device and menthol and tobacco pods Juul's Future Is Cloudy as the FDA Slams Its E Cig Marketing The Motley Fool FDA reverses ban on Juul vape products, which remain on shelves The FDA has granted JUUL Labs authorization to market its tobacco flavored vaping products in the US. This landmark PMTA approval marks a significant shift in the vaping industry's regulatory landscape. What could BREAKING: Juul is making its official comeback. After being sidelined for over three years due to regulatory concerns, the FDA has now granted the company full approval to resume selling its flagship All Eyes on FDA: The Upcoming Regulation of Juul E Cigarettes MedPage Today