The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Swarm Squared Up Flare Sleeve Maxi Dress BlackMilk Clothing Black Floral Dresses for Women Is The Dress blue and black or white and gold? The answer lies in vision psychology Psychology The Guardian Deep V Seamed Dress in Stretch Linen Black Everlane TheDress couple: 'we were completely left out from the story' BBC News