TheDress Blue Black, White Gold Sales are Through the Roof!!! In February 2015, a photo of a striped dress posted online unexpectedly turned into a worldwide argument. Some viewers swore it was blue and black, while others were convinced it was white Black Maxi Dress Chain Strap Dress One Shoulder Maxi Dress Lulus Gold Body Chains For Women Sexy Layered Belly Waist Chain Bikini Bra Chain Summer Beach Rhinestone Body Jewelry The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example What color is the dress? Why do some people see blue and black and some people see gold and white when looking at a single image of a dress? : r askscience