The science behind the dress colour illusion Internet The Guardian The Science of Why No One Agrees on the Color of This Dress WIRED Color scientists explain the dress that went viral RIT Gold Blue And Black Yellow And White Dress The Dress' Went Viral 10 Years Ago And The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Dress drama: Blue and black or white and gold? What's the science? Genetic Literacy Project