A Decade Later: Reflecting on The Dress That Broke the Internet Z97.1 That Dress again. The dress was a viral online phenomenon in 2015, centered on a photograph of a dress that people disagreed on whether it was blue and black or white and gold. Within a It's eight years since the blue black white gold dress went viral. 10 years ago everyone was fighting about the colors of the dress. What color do you see? Silver and gold or blue and black? The Dress": Why People See White and Gold or Blue and Black