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Marketing Communications : Interactivity, Communities and Content
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Marketing Communications : Interactivity, Communities and Content"Marketing Communications, 5th edition" is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is structured into 6 parts: the first 2 sections focus on
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Marketing Communications : Interactivity, Communities and Content
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