How Star Wars Conquered The Universe: The Past, Present, And Future Of A Multibillion Dollar FranchiseIn 1973, a young filmmaker named George Lucas scribbled some notes for a far fetched space fantasy epic. Some forty years and 37 billion later, Star Wars related products outnumber human beings, a growing stormtrooper army spans the globe, and "Jediism" has become a religion in its own right. Lucas's creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all