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Strategic Management : Text and Cases"Strategic Management: Text and Cases, 4th Edition", by the prestigious authors Dess Lumpkin Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style
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Strategic Management : Text and Cases
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