Persuasion Equation: The Subtle Science of Getting Your WayHow do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equationa powerful combination of factors proven to speed agreement. Readers will discover the