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Strategic Management of Technology and Innovation (Int'l Ed)
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Strategic Management of Technology and Innovation (Int'l Ed)
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Strategic Management of Technology and Innovation (Int'l Ed)The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate
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Strategic Management of Technology and Innovation (Int'l Ed)
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